Partnership opportunity

Two years.
One shared journey.

A comprehensive partnership built around sustained performance, international competition and the opportunity to tell a story that extends beyond race results.

Basim Chaudhry competing in Asian Championship
01 / The opportunity

Invest in what performance becomes over time.

Elite performance is not built around one event or one season. It is the result of consistent investment in preparation, competition, recovery and development. A two-year partnership creates the continuity needed to pursue ambitious goals while giving a partner time to build a meaningful association with the journey.

A comprehensive two-year performance partnership.

The partnership supports the complete programme rather than a single race or campaign — creating a clear, sustained relationship across performance, competition, storytelling and shared opportunities.

02 / What the partnership supports

The full performance programme.

01

Training & coaching

Structured coaching, daily training and the long-term preparation required to keep progressing.

02

Competition & travel

National and international racing, travel, logistics and the costs required to compete at the highest possible level.

03

Equipment & technology

Performance equipment, maintenance, upgrades and the technology needed to train and race effectively.

04

Sports science & recovery

Testing, physiotherapy, strength work and recovery systems that support sustainable performance.

05

High-altitude development

Training and performance development from the Karakoram, with opportunities to build distinctive projects around endurance and place.

06

Storytelling & content

Photography, film and digital storytelling that document the journey and create assets for shared campaigns.

Basim Chaudhry competing in duathlon
03 / What a partner receives

Built to create value on and beyond the bike.

01

Official partnership

Recognition as a long-term performance partner integrated into the athlete's journey.

02

Brand visibility

Opportunities across race apparel, equipment, events and relevant communications.

03

Original content

Collaboration across photography, video, social media and campaign storytelling.

04

Access & experiences

Potential for training camps, rides, appearances, events and other shared activations.

05

Product collaboration

Testing, ambassador opportunities and authentic integration where there is a genuine fit.

06

Ongoing reporting

Regular performance and partnership updates to keep the relationship transparent and measurable.

04 / Why two years

Enough time to build something real.

A two-year horizon allows performance goals, competition schedules and partnership activations to develop with continuity. It creates room to learn what works, build campaigns around real moments and grow the relationship beyond a single sponsorship placement.

Let's start the conversation

Build the next chapter together.

For partnership conversations, campaign ideas or requests for a detailed proposal, connect directly through Instagram.